About

I take a strong ownership and responsibility for all the projects that I’m working with. However, working on a project is never a one-man job, thus making a good team spirit and team effort a significant factor for success. I personally thrive in a team with a holistic view and realistic goals, where the following is important factors to me:

  • Data driven decision making and on-going optimisations
  • Online execution and planning of successful global campaigns
  • Structured and effective project management with a strong timely manner
  • Ensuring a strong technical implementation and integration
  • Strong team player with focus on connubially optimising current collaboration
Ambitious, proactive and enthusiastic
 

 

2015... Responsible Site Manager at B&O PLAY

Driving online direction, strategy and budget on beoplay.com

  • Defining and implementing new structure and processes of beoplay.com
  • Drive online marketing campaigns, strategy, content and budget on beoplay.com 
  • Ensure website functionality, technically, responsively performance across the website
  • Develop and update content inline with B&O PLAY’s brand identity, overall direction and KPIs
  • Build a strong partnership towards internal and external partners

Build next level of beoplay.com

  • Project driver and responsible for larger optimisation projects such as responsive site, new eCom structure and implementing new navigation
  • Responsible for external collaboration with various as technical partners
  • Developing, implementing and driving CRM platform
  • Ensuring a seamless technical implementation and integration across all platforms
  • Conception and administration of merchandising ideas and activities

2013... Site Manager at B&O PLAY

Global product launches

  • Planning, executing and evaluating online global launches every month
  • A strong timely manner and structured work flow 
  • Build a strong partnership towards internal and external partners
  • Responsible for campaign budget

Driving activities on beoplay.com

  • Project contributor and responsible for various projects
  • Close external collaboration with various as technical partners
  • Developing, implementing and driving CRM platform
  • Ensuring a seamless technical implementation and integration across all platforms
  • Conception and administration of merchandising ideas and activities

2012....Web Assistant at B&O PLAY

Building an online brand from scratch

  • Setting the direction and implementing various social media platforms
  • Planning and online executing global product launches
  • Defining and implementing workflows with internal and external partners
  • Responsible for and planning all product images

Maintenance of beoplay.com

  • Project Management on different projects related to beoplay.com
  • Planning, managing and optimising sales activities on the e-Commerce platform (Global Commerce)
  • Working in various CMS such as Global Commerce, Sitecore, Wordpress and Sqaurespace 
  • Responsible for daily product updates on the eCommerce site. 

2011... Webmaster at Lyngby Storcenter

Responsible for website and driving projects including a variety of stakeholders

  • Managing and responsible for lyngbystorcenter.dk
  • Planning, executing and responsible for the weekly newsletter
  • Planning and executing Social Media activation
  • Planning a monthly content calendar together with 20 internal partner (stores in the mall)
  • Developing graphic assets such as assets for the website and flash banners for advertising
  • Driving analytics reports and monthly analysis the online performance 

2008... Showroom coordinator at PR Connect

Strong communication towards all stylists and fashion editors with the press

  • Developing and implementing new website with an integrated online showroom for the press 
  • Responsible for all products in the showroom
  • Responsible for updating the website with current product and relevant information
  • Daily coordination of various stylists and fashion editors